Watches price comparison

Watches brands we compare

• Emporio Armani (192)
• Gucci (90)
• Guess (53)
• Burberry (51)
• Hugo Boss (28)
• Marc Jacobs (6)
• Michael Kors (6)
• Versace (4)
• Lumen Maison (3)

Buying watches in the US: your questions answered

How do I choose a luxury watch?

Start with case size and movement — automatic movements cost more to service, quartz is lower maintenance — then narrow by style: dress, dive, chronograph or smart. Check whether the price includes the bracelet you want and whether the retailer is an authorized dealer for the brand. Prices here are the lowest live US totals we can see.

What are the best watches brands to buy in the US?

The most widely stocked watches brands in our comparison right now are Emporio Armani, Gucci, Guess, Burberry, Hugo Boss, Marc Jacobs, Michael Kors and Versace. "Best" depends on what you want from a product, so we rank by what US retailers actually carry rather than by opinion: Emporio Armani has 192 live products here, and every brand page shows the lowest current price for each item.

Where is the cheapest place to buy watches online?

There is no single cheapest retailer — it changes per product and per promotion. We check each product against every US retailer in our feeds and show the lowest total, including delivery where the retailer publishes it, so the cheapest shop is whichever one is winning on that item today. You can also set a price alert and we will email you when a product drops.

What types of watches can I compare here?

This department is split into men's, women's, unisex, dress, dive, chronograph and smart. Use the filters and sorting on this page to narrow by type, then sort by price to see the cheapest live option first.

How often are watches prices updated?

Retailer feeds are re-imported through the day, and we log every price change with a timestamp so each product card can show its recent price history rather than just today's number. If a retailer stops sending updates we flag it instead of showing a stale price.